Link Building is the search engine optimization practice of building one-way hyperlinks or backlinks from one website to another with the goal of improving search engine visibility. Business leaders should be interested in building links to drive referral traffic and increase their site’s authority online.

Having quality links from other websites is the #1 influencing factor for ranking on Google. Google’s algorithms are complex and always evolving, but backlinks remain an important factor in how every search engine determines which sites rank for which keywords.

You can have the fastest, most beautiful website in the world, but if nobody is linking to you, then you’ll struggle for search engine traffic. Link building is important because it is a major factor in how Google ranks web pages. Google notes that because links are a signal to Google that your site is a quality resource worthy of citation.

There’s a right way and a wrong way, however, to build links to your site. If you care about the long-term viability of your site and business, you should only engage in organic link building, meaning, the process of earning links rather than buying them or otherwise achieving them through manipulative tactics also known as black-hat SEO which can get your site essentially banned from the search results

Organic Link-building

Time and time again organic growth has shown to beat artificial growth in all respects and in the long term. It is essential for websites to post valuable content, when such content is worthwhile or relevant, other websites would naturally link to them.

Posting valuable, informative content on your website is a good step in ensuring organic growth as content creators will inevitably link to them. When your content is worthwhile and relevant, other websites would naturally want to link to you. These high-quality content could come in the form of:

For others to link to you, you need to have something worth linking to. We create top-of-the-line content for you that is laser-focused on the needs of your audience. These content assets include:

Insightful and informative guides: These include blog posts and comprehensive guides included in your company’s website that pack a lot of information. Other websites will inevitably link to resource-filled articles about a particular topic.

Research-based, data-driven statistics and case studies: Statistics and case studies are really helpful when a person is trying to prove a point or point out a relevant fact on a particular topic.

Niche-based, customized content assets: Content assets that bring light to a particular topic in the industry go a long way in informing customers and serving as linkable content during research.

Infographics: Visual content likes infographics and charts better pass information across. Featuring useful, beautifully made and informative infographics and charts are usually linked to.

Link Building With Guest Posting

Guest Posting is one of the oldest link-building techniques in the book. This technique works like magic. It involves creating content for other websites and including backlinks to your own website.

WordScale creates compelling, unique, high-quality content with backlinks to your website and publishes such content on authoritative publications. WordScale prioritizes blog posts that encourage audience engagement and micro-conversions, we handle the creation of comprehensive guest posts in which we pack a lot of information into a single article.

Our link-building services have been tested and proven and also help manage that entire process with a focus on high-quality link building that’s been fine-tuned over many years. We publish such content on ReadWrite, Infosecurity-Magazine, Hackernoon, ThriveGlobal, and other authoritative sites.

Prioritizing BackLink Quality

When it comes to link building, quality matters far more than quantity. Links from different websites also differ from one another went it comes to quality. A link from a high-ranking website like Forbes would generally perform better than ones from a lower ranking website.

In that respect, we at WordScale only prioritize ourselves with creating content published on such high-ranking sites in order to ensure maximum ROI on your websites’ online search ranking.

In Conclusion

The takeaway is clear—to grow your business’s online presence, there are two main things you need to do: create content and earn links back to your site. This is one area where the quality of the backlink’s source is better than the quantity.

In the end, the most significant benefit of link building, and Search Engine Optimization in general, is brand growth and search engine ranking. A highly relevant website full of quality content that ranks high on Google will get more readers than someone that’s lower on the list. Being at the top of the list also shows the market you know your stuff, and are a reliable source of information.

Looking to grow your business with effective link building? Let our team of experts at WordScale handle that for you. Reach us via the contact page or simply email misan@wordscale.net to get started.